Catalyzing Innovation
WHAT TO THINK ABOUT
Users are the catalysts of innovation.
Just observing how users continuously adapt products and technologies, services and solutions to produce positive results provides a spectrum of insights regarding how solutions and services should be modified, integrated, or customized to fit specific usage requirements.
The goal is to transform product innovation into customer innovation. Envisioning different usage scenarios provides the initial innovation impetus. Observing continuous custommer adaptation provides a continuous stream of revenue-producing insights.