Catalyzing Innovation


Customer Experience Visioneering and Validation

In today's world of service convergence, process automation, on-the-fly application integration, pervasive hype and continuous personalization, it is an imperative to innovate around uses and processes to be competitive.

MCG works with cross-disciplined innovation teams to visioneer the customer experience and validate the potential innovations that would enable these experiences.

The MCG approach sparks the imagination.

Hypothesizing potential usage categories requires a balancing act between what the technologies, products, services or solutions enable, user trends and user lifestyle or workstyle processes.