Catalyzing Revenue

What to think about

The catalyst for leadership is market ownership. A market ownership approach extends well beyond a market share mentality

  • Market owners continuously develop and sponsor products, solutions and services to specifically serve the identified market space
  • Market owners define the standards for the market which in essence become the market control points
  • Market owners get third parties to develop on their platform, thereby augmenting the value for the third party as well as for the platform
  • Market owners get a first look at the next new market opportunity, thereby sustaining their leadership
  • Market owners attract the most talented people, thereby extending their leadership potential and value
  • Market owners behave like leaders.