Catalyzing Revenue
What to think about
The catalyst for leadership is market ownership. A market ownership approach extends well beyond a market share mentality
- Market owners continuously develop and sponsor products, solutions and services to specifically serve the identified market space
- Market owners define the standards for the market which in essence become the market control points
- Market owners get third parties to develop on their platform, thereby augmenting the value for the third party as well as for the platform
- Market owners get a first look at the next new market opportunity, thereby sustaining their leadership
- Market owners attract the most talented people, thereby extending their leadership potential and value
- Market owners behave like leaders.
Point of View